Empirically Reviewing Social Motivation and Sustainable Competitive Advantage for the Informal Entrepreneur Existence: A Possible Linkage?

Abstract :

The Nigerian experience of the would-be and practicing entrepreneurs with the use survival tactics of informal employment is not new in occurrence, especially in the 21st century with relations to insincere policy coupled with its instability in the business environment alongside side the dynamic government regulations which causes unemployment to thrive. It therefore does not come as a surprise that International Labour Organisation (2014) conjectured that the existence and patronization of the informal employment in the economy helps in curbing the mitigating effects of unemployment, thus surging the problems that should have being born amidst the existing teething troubles. This avoided mitigating effects by the practice of informality ranges from depression, anxiety, psychosomatic symptoms, low subjective well-being, and poor self-esteem (Moses and Olokundun, 2014). The avoidance of these mitigated effects can be said to exist based on the provision of the needed drive to pursue such dream or duty. Therefore, it is necessary to understand that the type of motivation, which could be inform of the freewill or a determined mind to explore another option that must be in place for the entrepreneur to exist and perform in the business of the informal entrepreneurs especially with the provided data that shows the various percentage contribution in the emerging nations economy stated as thus; Brazil: 39.8%, Russia: 46.1%, India: 23.1%, and Nigeria: 57.9% (Schneider, 2002).