Epitomizing Ethical Dillemma And Public Relations Practice: The Way Forward

Abstract :

The main purpose of this article is to give an overview of public relations ethics. The principles of public relations, the current state of practice and ethical dilemma. It will provide definitions and discuss key areas of ethical dilemma and controversy from the theoretical points of view. Papers from EbscoHost, ProQuest,?DOAJ, Google scholars, Scimago, Scopus, and Web of Science were reviewed for this study. Implications for practitioners are explored, including research showing that a strong sense of ethics and how to make ethical decisions will improve public relations professionals ' career prospects. Recommendations are proffered for public relations professionals