Impact Of Social Media Marketing And E-Commerce On The Performance Of Smes In UAE: A Structural Equation Modelling

Abstract :

This research is on the impact of social media marketing and e-commerce on the performance of SMEs in UAE: A structural equation modelling. The research papers investigate the social media marketing impact on SMEs performance. Data were collected from the SMEs in UAE. The research employed quantitative approach and used questionnaire to collect relevant data from the respondents. The model was developed using SPSS and AMOS software as the research is quantitative in nature.