Shopaholic Phenomenon, Choice of Shopping Place and the Development of Megamalls: The Nexus

Abstract :

The study examined the shopaholic phenomenon, choice of shopping place and the development of megamalls: The nexus. The study revealed that most respondents choose megamall as their shopping place and there is a connection between shopaholic phenomenon, choice of shopping place and the development of megamalls. Conducive and serene environment which megamalls portrays have wooed many customers in the urban areas to choose it as their priority as it concerns shopping and that have gone a long way to enhance the development and sustainability of megamalls in Nigeria. For most customers, they patronize malls because of their innate love of shopping, ostentatious life and showy life just to impress friends and well-wishers. The glamour and fascination which megamalls displays cannot be gotten in retail shops or in the open markets. Customers are highly satisfied with their experiences in the megamalls that accounts for their continual patronage of the megamalls over other shopping alternatives.