The article considers the problem of the correlation interaction of value orientations of the social ideal with the imperatives of the economic sphere of social reproduction. Awareness of the social ideal by society is nothing more than an awareness of the path of one's own civilizational development in general and of the methods of economic production as well. Potential opportunities and models of social ideals are projected onto a complex of methods of economic interaction. The economic ideal is a spiritual-worldview category and is recognized by society as an image of truth, goodness, culture. The economic system is a special sociocultural phenomenon, which on the one hand is organizationally included in the spiritual and moral potential of society, and on the other hand, it is initially influenced by its cultural priorities.